“Genetic cardiomyopathie s tear families apart. The unexpected airwaves change was followed by a message detailing the impact of genetic cardiomyopathy and how the charity is funding research that aims to find a game-changing cure to stop the diseases from stopping hearts.ĭr Charmaine Griffiths, our Chief Executive, said: “The unexpected sound of a heart monitor that flatlines was designed to capture people’s attention and carries an incredibly important message. Now, through the campaign, we are calling for support for its largest ever research award to find cures for these deadly conditions. The audio takeover is designed to coincide with the announcement of our largest ever single research funding grant - £30m to CureHeart, a global collective of scientists from the UK, the US and Singapore who are pioneering revolutionary and ultra-precise gene therapy technologies that could silence or edit the faulty genes that cause inherited heart muscle diseases.Įvery week in the UK, around 12 people under the age of 35 are a victim of sudden cardiac death, often caused by an inherited heart muscle disease, otherwise known as genetic cardiomyopathies. Rewriting DNA to cure killer heart diseases The heart monitor sound interrupted ads from well-known brands including, Sainsbury’s, On the Beach, heycar, Admiral Insurance, Dunelm, Cazoo and Check-a-Trade. Listeners tuning in to Heart FM radio network and Global Original podcasts expecting the usual run of advertisements were surprised by the unexpected sound of a beeping heart monitor that eventually flatlines – the shocking but familiar long tone a monitor makes when alerting medical staff to a someone’s heartbeat stopping.

We are using the unique ad to raise vital awareness of the need for research to stop sudden cardiac arrests striking suddenly and without warning, including in the young. A series of radio ads were brought to an abrupt and heart-stopping halt today (Monday 1 August) by the sound of a flatlining heart monitor, as part of our new campaign.

Heart radio